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Vendor: Maison Asrar

Maison Asrar Imperial Eau de Parfum 100 ml

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Sku: 6290362161653
In stock < 200 buc.

Description:

Maison Asrar Imperial Eau de Parfum 100 ml is a unisex Arabic perfume, launched in 2025, with a woody and spicy construction. Maison Asrar officially classifies it within the Woody Spicy family, combining bright citrus and lily of the valley with a floral-spicy heart and a base of amber, cedar, and moss.

The opening combines lemon, mandarin, and lily of the valley. Lemon and mandarin create a citrusy, clean, and energetic start, while lily of the valley adds a green and airy floral nuance. The debut is fresh, yet it quickly prepares the transition to the much spicier side of the perfume.

The heart reveals cumin, nutmeg, jasmine, and violet. Nutmeg offers aromatic warmth, and cumin introduces a distinct spicy touch. Jasmine and violet balance the spices with a floral component, with the violet also adding a discreet powdery sensation.

The base develops with amber, cedarwood, and moss. Cedar provides a dry, woody structure, amber brings warmth, and moss creates an earthy-green finish that contrasts very well with the citrus freshness of the opening. This is also the pyramid confirmed directly by the manufacturer.

For retailers developing their wholesale Arabic perfume offering, Imperial brings a different direction compared to sweet and vanilla gourmands: citrus + spices + violet + cedar + moss. It is a modern, dry, and spicy profile, suitable for diversifying the range.

Technical specifications

🔹 Technical specifications:

• Brand: Maison Asrar
• Collection: Royal Collection
• Launch year: 2025
• Concentration: Eau de Parfum (EDP)
• For: Unisex
• Product type: Perfume
• Volume: 100 ml
• Official family: Woody Spicy
• Olfactory profile: Woody – Spicy – Citrus – Floral

Top notes

✔️ lemon
✔️ mandarin
✔️ lily of the valley

Middle notes

✔️ cumin
✔️ nutmeg
✔️ jasmine
✔️ violet

Base notes

✔️ amber
✔️ cedarwood
✔️ moss

Positioning

🧠 Positioning:

👉 citrus spicy woody mineral

What makes it stand out

• Very bright opening of lemon and mandarin.
• Lily of the valley brings a floral-green component right from the start.
• Cumin and nutmeg create an unusual spicy heart.
• Violet introduces a floral and discreetly powdery touch.
• Cedar offers a dry, woody structure.
• Moss accentuates the green and earthy character of the drydown.
• The unisex profile gives it broad commercial appeal.
• Maison Asrar officially positions it as Woody Spicy, not as a gourmand or predominantly sweet perfume.
• In the Parfumo community, there are direct comparisons to Marc-Antoine Barrois Ganymede, and specialized retailers explicitly promote it as an inspired alternative.

Strategy

• Range diversification for stores dominated by sweet, vanilla, and gourmand perfumes.
• Complements the wholesale Arabic perfume offering with a citrus spicy woody mineral direction.
• Easy to present commercially: lemon + mandarin + violet + spices + cedar + moss.
• Can be recommended to customers interested in the Ganymede olfactory direction, without presenting the comparison as an official Maison Asrar claim.
• Balanced product in a B2B selection, as it offers a drier, spicier, and woodier alternative to predominantly sweet Arabic perfumes.
• Available via Arabic perfume supplier, direct from wholesale warehouse.

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